Strategies To Get More Real Estate Leads
If you are a real estate agent, then you know that your business is all about getting leads. While one month you may be selling five homes, another month you may be on the hunt for at least one person to hire you. Because the real estate business (much like any business) tends to fluctuate, it's nice to have a few strategies in place to help you gather some more real estate leads so that you don't have to knock on people's doors and practically beg to sell their home.
Work With a Marketing Firm
Unless you have experience in the marketing world, you may not know as much about the ins and outs of the marketing world as an actual specialty firm. When you hire one of these firms for you, they can help pull together a variety of things to help you get more leads including creating a marketing plan, putting together some strategies, and then helping to execute them. As a realtor, your marketing firm is likely to suggest that you do a lot of online marketing such as Search Engine Optimization (SEO), banner ads, and emails to name a few.
Build Your Social Media Brand
While a marketing firm can build your social media, it's also something that you can try to do on your own at first. When creating a social media account for real estate, remember that your goal is to capture new leads while remaining professional. Try to post content on your Instagram and Facebook feeds consistently and post meaningful photos and helpful information. For instance you can post about how you can add curb appeal to your home when you are trying to sell it. Giving followers helpful information is a great way to loop them in and captivate their attention.
Another great thing you can do on social media is host giveaways. People love free stuff and so you can host a giveaway with a local restaurant or something to give out a gift card. All people have to do to enter into the giveaway is follow your Instagram page and like all of your posts; both of which are great at driving even more traffic to your accounts.
Getting referrals from past sellers and buyers that you have worked with is the ultimate way to get new leads, but even that can come up dry. Keep these things in mind when you are trying to get more leads and keep your business afloat. To learn more about real estate leads, reach out to a specialty company in your area.
